There's two ways of looking at it: on the one hand, yes, this does focus attention on "Helena Bertinelli," putting a massive price on her head and getting people looking for her.
But on the other hand, it's misdirection. If the actual Helena Bertinelli witnessed a murder or something, went into witness protection, and is now living in Idaho as Alison Broadchest, kindergarten teacher, then having "Helena Bertinelli" using that name and noisily gallivanting around Europe actually draws attention away from her. And Helena Wayne may have thought that if she got killed, it at least would serve the purpose of protecting Bertinelli, putting her off the grid permanently.
-D





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