
Originally Posted by
Meehaul
I agree in many respects. I think Marvel has clearly struggled with the character--and all the companies have struggled with the nature of serialized fiction. Marvel has used Spidey to sell toys and promote other characters (as they should) and allowed him to stray from his roots. I got very excited when Marvel finally committed to ending the Pete/MJ relationship and when the Breevort Manifesto came out--which I thought was, by and large, spot on. Quesada, as a creator and fan himself, plainly cares about the characters, so I was pretty excited about the future. Some of that enthusiam has been dimmed by the Ultimate Spider-Man cartoon, which I think is just horrible, and Disney's acquistion of the company. Maybe that will be great, but maybe it won't. I'm hoping, if Disney acquired Marvel to make inroads into the "boy" market, that they go the Pixar route and recognize that the strength of Marvel is in the characters, and that Pete, in particular, represents the sort of alienation and "otherness" that most adolescent boys experience and that they stick with those serious themes rather than trying to "update" the character. I think if Disney makes that commitment, they will see success with the character--much the same way Pixar has seen success by creating strong, character-driven films. If I ran Marvel, I'd make everyone read AF 15 and ASM 1-38 and the Breevort manifesto weekly. To me, those first three years are the key to understanding Peter Parker. Disney executives should do the same.
As for the problem with serialized fiction, it's a bit like the Social Security conundrum. When Roosevelt proposed, and Congress enacted, the Social Security Program, no one contemplated that people would be living consistently well into their 80's and 90's. When Lee & Ditko created Spidey, they weren't thinking they were creating a character that would last (at least) 50 years. Still, I think Bendis & Co. did a fine job keeping Pete in high school for, what, 11 years? I can see not wanting to keep Pete in high school forever, as that does limit story telling to some extent (hard to explore sex & drug issues too deeply with high school kids or people get upset), but Pete can probably stay in his mid-20's forever. I think the only other commercially realistic way of dealing with this issue would be to re-boot the franchise every 25 years or so. The big "25" is recognized as constituting a generation. Let each generation get a (relatively) self-contained, continuous story. Maybe Pete winds up with MJ is one version. In another, he winds up with Gwen. In yet another, he winds up with some character we don't know, but is the Gwen/MJ for a new generation. In yet another, maybe he dies. As consumers, we're selfish. We want to know "what happens" to Pete. But, the reality is that Pete will be slinging webs long after we're dead and forgotten--if Marvel plays its cards (and copyright law) right. Other than hard core fans, people barely remember Gwen today. In another 10 years, if she plays no significant role, people will barely remember MJ. That's just the way it is.
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