C2E2: Avatar Talks "Crossed," "Hero Worship" & More

[CBR News]

Avatar Press' C2E2 panel was packed with news on the publisher's upcoming books, including new writers on "Crossed," Zak Penn's "Hero Worship" and Avatar's overall focus shifting from miniseries to ongoing titles.


Full article here.

[Whitster]

Hmm, all sounds good, but no mention of digital, they've got to be the only publisher who haven't adopted it yet.

[Errant Ghost]

Hmm, all sounds good, but no mention of digital, they've got to be the only publisher who haven't adopted it yet.

They never once mentioned anything about digital.

[Whitster]

They never once mentioned anything about digital.

Errrr, that was my point, I was hoping they may announce it here, but nope.

[ThomHunt]

Errrr, that was my point, I was hoping they may announce it here, but nope.

I wish they would announce something too. I have sent them three e-mails asking about their digital plans with no response whatsoever from them. Due to their lack of response to me personally and their silence on the issue publicly, I'm beginning to think they don't really care to cater to the digital audience. Which is a shame because they have product I am interested in but will not reach me unless it is via a digital platform. It seems as if they are ignoring a whole other potential fanbase, which is not a good marketing strategy in this day and age.

[Whitster]

I wish they would announce something too. I have sent them three e-mails asking about their digital plans with no response whatsoever from them. Due to their lack of response to me personally and their silence on the issue publicly, I'm beginning to think they don't really care to cater to the digital audience. Which is a shame because they have product I am interested in but will not reach me unless it is via a digital platform. It seems as if they are ignoring a whole other potential fanbase, which is not a good marketing strategy in this day and age.

Tell me about it, you'd think that smaller publishers like Avatar would be striving to get on digital and reach a bigger audience, I know their books are usally hard to find at my LCS as the owner is now only stocking them on order.

It's not that big a deal to buy in trade for me but I would at least like the option to support them monthly.