I do differentiate DC's output from the early 90s, which was mostly crass garbage. DC was all about carpetbagging the shock storytelling of the era to create whatever sales it could - death of Superman, Knightfall, Emerald Twilight, Zero Hero, etc. Basically - "Let's crap on ourselves and see if people notice!"
But late 90s DC? Some really great stuff, especially wherever writers like Morrison or Waid were involved.