British readers in the 1970s had a different experience with Marvel. We felt MORE connected, because we saw these as classics that had stood the test of time, and we read them at a faster rate (in weeklies). We could see the progress as characters grew and developed. We expected great things. I think that is one reason why this generation produced Alan Moore, Neil Gaiman, Garth Ennis, Warren Ellis, and Grant Morrison: Brits grew up reading those reprints, believing that comics had real ongoing stories and real significance: they could be more than "just comics."