After all, you can just buy gold to bypass the task, and in the end, that seems to be all Playdom care about - how much gold they can force people to buy.
Yes, they are a business, and yes, they have to make money, but over $20 for one hero?! Give me a break.
I have 315 CP, but I wont commit 200 of them for one hero. I'd rather go without.