I guess I should revise my comment and say SOME mainstream comics have literary merit..Watchmen is the obvious example, and then Dark Knight Returns.
The problem is that they are fully owned corporate IPs.
So, what happened, when DC saw their success? They wanted more.
Problem is, they didn't understand the books. They understood the dollar signs. And the creators they hired to mimic the success did what they could.
It's like a film student seeing The Godfather and then going out and making lots of movies about guys getting gunned down at toll booths.
As much as DC likes to point to Watchmen and say, 'Look! Super-hero stories can be important!' the moment they could they added it to their IP farm, and then tossed it in the pile with the other concepts they have milked for decades.
Then you have the fans, who care about these goddamned characters MORE than the people who actually write and draw the damned things.
The moment there is a creator that has a beef with the corporation, the mouthbreathers begin to lumber towards their keyboards, and take the corporation's side, because, shit, getting the newest issue of Facepunch-man is more important than stupid things like creator's rights.
So, when you see an article about a creator that has fallen on bad times, or ill, the creators have to pass the hat around to help him out. Sure, he created some great IP for the company, and they have reaped a great amount from his creations, but what has he done for them lately?
DC publishing Before Watchmen was merely a statement from the company; this is an corporate IP, nothing more, nothing less.


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