I agree with you: it is no worse than the Big Bang Theory. The problem with your analogy is that they are both travesties that should never have existed. The Big Bang Theory is honestly the only show I have ever tried to watch that actually insulted me.
I have friends who watch BIG BANG and think that because I read comics that I'd love it, and I have to tell them that it's just not funny to me. I watched COMIC BOOK MEN too, and it was ok... I didn't expect to see people coming in trying to sell stuff. That part was kind of interesting. The rest of it wasn't that appealing to me.
Have you ever seen THE VARIANTS? It's a funny web-show that takes place in a real comic shop. Pretty funny! Here's episode #1
I'm also a HUGE animation fan and sold cels in one of the old WB galleries back in the 90's. I was kind of interested in this IDW book, but I didn't think there would be enough in it for me, especially for $50 - with or w/o the DCBS discount. I guess I was right. I'm sure there's some fun insight to be gotten from that book but I could probably get that elsewhere. I'd rather spend my $$$ on the Tom & Jerry collection on Blu-ray. ;)