well, if you are going with Kane = no pop in ratings. Yep you are right. He is not someone like Rock or Austin that can give a rise in ratings. But Big Show, Kane, Mick Foley, I think Triple H, Hulk Hogan those are "popular" characters and that people inmediatly associate with WWE. You could easily sell a comic or an action figure of Kane or Big Show, but lets be honest how many will buy an action figure or a tshirt of lets says Dolph Ziggler or Steve Blackman or Alber/A-train/lord Tensai. Maybe some but they would be harder sellers or not sell as much or as easy as big shor or kane. action figures of the former might gather more dust at retailer bins than those of Kane or Show. Notice tha I am saying that Kane and show figures do gather dust. Because the ones to sell first are Cena, Taker, Rock, maybe Michaels, or trips. Then people will look at Kane or Show, and if they still have money they will buy a Ziggler figure. around my country you can even find plenty of crime Tyme or Hart Dynasty figures sitting gathering dust. While not many brother of destruction 2packs.