Minority characters don't sell?
I disagree considering the Obama, Oprah, Jordan and Denzel carrying The Book of Eli in his memory banks factor.
Black Panther like any other character needs an architect not from the musical chair regulars of Marvel and DC.
The effort has to match the ingenuity.
He has no logo and no off the panel identity within the household name conscience. He was close to that under Hudlin before the missteps with Shuri.
If Shuri was not in the picture The Black Panther after marrying Storm could have steamrolled to success.
Sure BET fumbled the ball too but that is because the black community has not had someone burn super hero ideology in our brains like hip hop has.
The entire franchise needs to be on the same page and as I said there needs to be a point man that crosses borders and reps for Black Panther when they edit him out of movies, comics, games and local comic book shop advertising.
At one point Black Panther was in the 50,000 to 60,000 sales range. You don't complain about Marvel editorial hamstringing you... You get off your @$$ and go out and hustle those other potential fans because your dang job depends on it!
Obama kisses babies... Oprah hugs desperate white house wives... Jordan dunked on cats and sold some shoes... Denzel made the ladies all get moist... Get out to the Comic-cons and the black expos and shake sone dang hands in your black panther t-shirt!