And it DID affect the old universe. Half the plotlines and costume changes seem to be tried by the Ultimate first, not to mention the invention of the Marvel Zombies franchise with crossed over (and a crossover with Max's Squadron Supreme).
And this is where your response falls off the rails.Honest to God, DC is like the dog that keeps chasing his tail……. they just have no clue as to what the hell they are doing!
DC's relaunch gets rid of the need to do Marvel-style big events in favour of stronger development for their individual books… and it's working. I don't think you'll find many who say that their DC pulls have dropped — many are saying that they've increased.
DC's relaunch also rebuilds the brand as one of valuable characters other than just Batman and Superman. There's more buzz about previous B-level books than ever before, and the line is far wider in genre and style than Marvel's got at the moment.
Sure, this is the second DC relaunch (as opposed to Marvel's 2nd/3rd/4th new universe), but the first time was done to simplify and be more like their competition — this time, there's still a push for stronger stories, but it's more of a push towards reaffirming how the stories should be rather than the universe.
Personally, after reading books like Wonder Woman, Demon Knights, All-Star Western, Aquaman, Justice League Dark, Teen Titans/Superboy and Batwoman, I'm glad they did: these are books that deserve to be noticed.
Especially when their "marvellous" competition is too busy slapping Avengers, X or Ultimate on any book they sell to make it part of the latest crossover event.