A better comparison would be the Ultimate books vs Batman. From January, both will offer a digital copy with the print edition for $3.99, but Batman will also have a print only (or a digital only) version for $2.99.
As I said before, what I'm more worried about is that it will be used as a reason to increase the price of the $2.99 books or to launch all new series at $3.99.
Next week Marvel publishes Marvel Adventures Super Heroes #20 for $2.99. It reprints the contents of a comic from March 2006 - Marvel Adventures Fantastic Four #10.
Which was a $2.50 comic.
Have printing costs risen THAT much in the last 5 years that any savings made by (presumably) not paying the writer and artist the full page rate again are wiped out by printing?
It can't be the Prep & Landing story, that's being included for free in the other books printing it.
It is not that far fetched. Pretty much ina year or so all of marvel's books would be 3.99 does anyone know the percentage of 3.99 out of the total no. Of books excluding minis?
Marvel might do the same with their $2.99 books. But for the $3.99, there's little or no chance of a choice. The price of Ultimate X-Men or Avenging Spider-Man is going to be $3.99, with or without a digital copy. The only way that will change is if readers start dropping those books en masse and I don't see that happening.
As for the proportion of $3 ongoings vs $4 ongoings, it seems to vary, but in general there are more $3 books than $4 books. Based on my page count tracking (see, it's multi purpose!), there were 34 $3 comics vs 21 $4 comics in September, and in October it was 27 $3 comics vs 20 $4.
That's looking all issues of the regular sized ongoings. If you look on it on a per series basis, in October it's 22 $3 ongoings vs 19 $4 ongoings. I don't have the breakdown for September in front of me, but that would probably show more $3 series as well.
Any idea why Marvel doubled orders for Point One? Was it under-ordered did they think the price would care off people?
Schmitty's Evil Twin.
Marvel has also increased retailer orders for Incredible Hulk #2 and Defenders #1 by 50%, at no extra cost. That makes 5 books this year they've done that for: Herc #1, Alpha Flight #1, Point One, and the two above.
I guess the vain hope would be the title is going to be hot once it hits the stands, so they want enough product out there to allow it to be hot.
I know that still doesn't answer "why." I suppose there's a chance Marvel pre-estimated high on printing for these titles and decided to stick with their original quantities despite pre-orders. It makes more sense for a #2 issue, since orders tend to drop off. Otherwise, they're just hoping more issues means more attention, sort of like when a record label sells an album for a loss to promote a new artist.
From the way this product update is worded, Incredible Hulk might be a good will gesture for the digital copy being released a week early.
As for the others, it's probably as simple as Marvel wanting to give a book every opportunity they can. They can't do it for every book though, because then it becomes expected and affects initial orders.