Marvel Business Practices Discussion

[Nova2814.1]

Given that his name's been in all the adverts posted in the comics themselves, that's kind of their own fault.

But despite all that advertising, some people still didn't know.

On the other hand, the release schedules aren't advertised in the comics, so the general reading population can't be blamed for not knowing beforehand that there are, for example, two issues of Wolverine or Uncanny X-Force this month.

In any case, anyone making an actual comics budget (as opposed to just checking their wallet before they go to the store each week) is by definition planning ahead, and therefore either following the solicits, checking the calendar on Marvel's website, or finding either/both of those resources via Google. Anyone not doing those things is half-assing it, and again, I can't get too worked up over their plight. It's certainly not Marvel's responsibility to make sure people plan their purchases responsibly.

Comics are a luxury item, so it's not a reader's responsibility to buy the product in the first place. A publisher can make the planning a bit easier by letting readers know IN the comic they buy.