John Mayo returns to look at October's Direct Market sales estimates in depth, analyzing DC's second month of sales dominance and what it means for the publisher and the industry as a whole.
Full article here.
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11-08-2011, 01:28 PM #1Mild-Mannered Reporter
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CBR: The Mayo Report: Analyzing DC's October Dominance
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11-08-2011, 01:47 PM #2... with the High Command
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The problem is that not all publishers care about the industry as a whole - one only seems to care about their own sales for the current quarter.
Anyone who thinks DC is bringing back the Silver Age doesn't know what the Silver Age is.
There is no such word as "persay," it's per se, two words, from the Latin.
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11-08-2011, 02:12 PM #3Junior Member
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Are these sales estimates just for the direct market or do they include sales to retailers?
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11-08-2011, 02:17 PM #4King of My World
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Rood and Wayne have been saying that all along about DC. But people can't believe that they'll take profitability over being number 1. It's been obvious for years with having lower book output and lower prices.
Originally Posted by Lemurion
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11-08-2011, 02:25 PM #5... with the High Command
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I agree - DC's much more concerned about average dollar and market share per book than overall. So long as profitability remains high, market share is less important. I wouldn't be surprised if DC's overall profit isn't often higher than Marvel's even when they do "lose the month." Originally Posted by CagedLeo730
"We're number two, but our profits are higher" may not sound sexy to consumers wanting to "win the month," but it sure makes accountants happy.Anyone who thinks DC is bringing back the Silver Age doesn't know what the Silver Age is.
There is no such word as "persay," it's per se, two words, from the Latin.
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11-08-2011, 03:21 PM #6Elder Member
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I thought the New 52 would be a huge bust. Damn was I wrong.
"We must fight on!"
"We'll die. We fight and we die, that's how it goes."
"Then we die gloriously!"
"There's an important word there, and it's not gloriously."
- Only You Can Save Mankind
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11-09-2011, 01:37 AM #7New Member
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Though I'm a Marvellite for life (as I grew up watching the X-men and Spider-Man animated series) I'm willing to check out DC titles when a creative team peaks my interest. DC deserves all the success it has gained thus far as the publisher took a huge risk by rebooting its titles. Hopefully, Marvel will now realize that it's not enough to price their top-selling titles at $3.99 and relaunch them every so often with a new #1. Innovation is what's needed in an industry in decline, not complacency.
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11-09-2011, 05:04 AM #8Aquaman Army
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Brian Buccellatto and Gail Simone both said the estimates are way lower than the actual. Cos the figures dont include some international sales, direct market and digital sales which has said to all been increased by its percentage to the final figure than prior to pre relaunch. Digital sales was said to be up to around 10% from previously mentioned 2-3%.
DC truly have deserves its success, they're making it so hard to drop books, cos once the books are not satisfactory, creative line up was switched up.
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11-09-2011, 06:23 PM #9Ben Lipman
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The comics industry isn't in decline. Originally Posted by Devan
I'm not you.
So you know I'm right.
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11-10-2011, 08:41 AM #10Heroine Addict
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The print industry as a whole is. Originally Posted by FunkyGreenJerusalem
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11-13-2011, 08:48 AM #11Elder Member
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House to Astonish sums up Marvel's lower sales like this:
"Astonishing X-Men is selling lower than Grifter. Astonishing X-Men is selling lower than GRIFTER."
That is the sign of a major shift. Sure, it's the B-level X-Men title but it's still part of a popular franchice losing out to the, what, fourth relaunch of characters from the Wildstorm imprint that died just last year or so?"We must fight on!"
"We'll die. We fight and we die, that's how it goes."
"Then we die gloriously!"
"There's an important word there, and it's not gloriously."
- Only You Can Save Mankind
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11-13-2011, 11:47 AM #12Junior Member
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I wonder how much of those sales came from the backlist instead. Originally Posted by Charles RB
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11-13-2011, 11:49 AM #13Junior Member
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To Fused: I remain unconvinced of the Doomed Print Media Industry being Doomed. Play our cards right and each will end up feeding the other...but not cannibalizing each other.
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