Market Share: Marvel vs. DC

[kelly_warrior_princess]

Got it in one.

Sure, DC has dominated the top 10, but that's only 10 out of the top 100 or ten out of the top 300 comics published through Diamond. And Marvel was actually pulling back into the #1 spot before AvX kicked off.

not that that was marvels doing, so much as it was people getting sick of the "look its all different now" hype of the reboot.

[BrotherUnitNo_4]

not that that was marvels doing, so much as it was people getting sick of the "look its all different now" hype of the reboot.

Point noted. The thing is is that I'm not sure there's anything Marvel can do to really grow the market without some significant changes in how they approach business, and that's not just what they publish but how they publish.

[timeismoney]

I thin Marvel and DC is in good shape but as Unitno4 has said having the top ten means nothing when everything else is falling down the charts. Which DC has done a nice job hold some titles in key spots but when your the number 1 comic company in the world no matter how we disagree with what they do everybody else is trying to catch you which is why DC had to reboot. But as for what Marvel can do well with all the change AVX is said to bring which i will believe it when i see it and the creative changes coming we might be getting that answer sooner rather than later.

[Spaced]

I thin Marvel and DC is in good shape but as Unitno4 has said having the top ten means nothing when everything else is falling down the charts. Which DC has done a nice job hold some titles in key spots but when your the number 1 comic company in the world no matter how we disagree with what they do everybody else is trying to catch you which is why DC had to reboot. But as for what Marvel can do well with all the change AVX is said to bring which i will believe it when i see it and the creative changes coming we might be getting that answer sooner rather than later.

Might be stretching it a bit.

DC didn't really relaunch with the New 52 to get the "top spot" from Marvel. They did it to increase their profile & increase their profits. Which has been working fine for them so far. There's a lot of the low end books slipping now so some more cancellations will probably be on their way. Have heard that there isn't a Third Wave planned so it could just mean streamlining the line to a more "popular family"-centric line for now (unfortunately) until they can work some more new books into things.

[carabas]

Might be stretching it a bit.

Stretching it a lot. When spreaking globally, Marvel Comics is barely on the map. We have comics in Belgium that outsell anything Marvel can offer.

[timeismoney]

Well if it work for y'all number 1 in North America either way DC is behind them. Hey and don't forget that Avengers Movies has made 554 million overseas and it has not been out a month so i still say number 1 in the world it is more than printed comic something y'all find hard to get.

[carabas]

Well if it work for y'all number 1 in North America

Good for them, but proper comicbook publishers like Dargaud still just point and laugh at Marvel's numbers as they sell several million copies of the first printing of newest Astérix.

[Spaced]

Well if it work for y'all number 1 in North America either way DC is behind them. Hey and don't forget that Avengers Movies has made 554 million overseas and it has not been out a month so i still say number 1 in the world it is more than printed comic something y'all find hard to get.

Er, and yeah? So? You appear to think that the whole #1 thing matters.

Avengers movie gets a ton of box office receipts, YAY! Marvel Productions is happy.
AvX sells a ton of issues, YAY! Marvel Comics is happy.

Dosen't matter to DC's bottom line. All they're interested in is making more money on their product, not making more money than Marvel's product.

[Lemurion]

Er, and yeah? So? You appear to think that the whole #1 thing matters.

Avengers movie gets a ton of box office receipts, YAY! Marvel Productions is happy.
AvX sells a ton of issues, YAY! Marvel Comics is happy.

Dosen't matter to DC's bottom line. All they're interested in is making more money on their product, not making more money than Marvel's product.

DC's getting a bigger share of a bigger market with fewer books than they were before the relaunch. That means more profit for them and more Warner accountants in their respective happy places.

They really aren't worried about matching Marvel, if they were they'd have a much higher proportion of $3.99 books because there's no reason to handicap themselves that much if they were seriously interested in competing for dollar share.

[timeismoney]

Er, and yeah? So? You appear to think that the whole #1 thing matters.

Avengers movie gets a ton of box office receipts, YAY! Marvel Productions is happy.
AvX sells a ton of issues, YAY! Marvel Comics is happy.

Dosen't matter to DC's bottom line. All they're interested in is making more money on their product, not making more money than Marvel's product.

When your selling the same product in the same business the goal is always to sale more than the next guy in this is a fact of business. Look at it like this BK goal is to sale more to people than mcdonalds so yes DC do want to sale more of their product than Marvel this business 101.

[timeismoney]

Good for them, but proper comicbook publishers like Dargaud still just point and laugh at Marvel's numbers as they sell several million copies of the first printing of newest Astérix.

The point you are missing is do their books sales over here i think not why Marvel books sale just about everywhere. Look at it from this point of view Naruto, and One Piece sale millions in japan by the way i love both books. But look at their sales in the U.S or you country not so much as i said it is more than print comic Marvel and DC make so much more money outside of the print.

[carabas]

The point you are missing is do their books sales over here i think not why Marvel books sale just about everywhere. Look at it from this point of view Naruto, and One Piece sale millions in japan by the way i love both books. But look at their sales in the U.S or you country not so much as i said it is more than print comic Marvel and DC make so much more money outside of the print.

Punctuation is not optional. Most of your post if undecipherable.

But I think you may be surprised at how high international sales of Naruto or Death Note are, and how negligible international sales of any and all superheroes are (DC and Marvel).

And dragging merchandising and movies into it is moving the goal posts.

[Spaced]

When your selling the same product in the same business the goal is always to sale more than the next guy in this is a fact of business. Look at it like this BK goal is to sale more to people than mcdonalds so yes DC do want to sale more of their product than Marvel this business 101.

Your Business 101 is a bit different to my Business 101 then.

When you are selling a product your primary concern is to sell as much of your product as possible in such a way that you can make as much profit per unit as possible. If there are simillar products in the market then you want to make yours as appealling as possible (either by quality or advertising) to your potential customer base than any opposing brands but that isn't the defining factor of your business model.

[Lemurion]

When your selling the same product in the same business the goal is always to sale more than the next guy in this is a fact of business. Look at it like this BK goal is to sale more to people than mcdonalds so yes DC do want to sale more of their product than Marvel this business 101.

That may be true of Burger King and McDonalds, but it's not universally true. Mercedes isn't looking to sell more cars than Honda.

Your Business 101 is a bit different to my Business 101 then.

When you are selling a product your primary concern is to sell as much of your product as possible in such a way that you can make as much profit per unit as possible. If there are simillar products in the market then you want to make yours as appealling as possible (either by quality or advertising) to your potential customer base than any opposing brands but that isn't the defining factor of your business model.

Yep, it's about getting as much profit as possible from your investment. It's all about margins; if it costs you three times as much to generate twice the sales of your competitor, you're not really coming out ahead.

DC wins (where it counts) by being more profitable than they were last year. Marvel wins the same way. Dominating the top ten is good because those books are the most profitable.

[timeismoney]

Punctuation is not optional. Most of your post if undecipherable.

But I think you may be surprised at how high international sales of Naruto or Death Note are, and how negligible international sales of any and all superheroes are (DC and Marvel).

And dragging merchandising and movies into it is moving the goal posts.

My first post was how it is more than just print that make Marvel the Number 1 company. So how is that moving the goal post, at the end of the day it is about selling more product.

The more you sale the more your profit go up, I have never seen GM not want to sale more cars than Ford to think so is just foolish.

And if your not trying to out sale the rival company than business is not for you.