True quality can only be measured in sales. Since personal opinion and likeability is all subjective, the only way to get a true reading of quality is sales. (Not talking personal tastes and opinions, just facts)
After all DC has done recently, to get back in the game, and barely taking the lead in sales for September in what seems like the first time ever, and if after all that work, they cannot keep the lead they've taken? Well then the facts will show that Marvel is a better company.
Better universe where stories are told.
The fact that Marvel outsells DC is the only valid proof in the great debate. (Based on fact, not opinion)
The fact that Marvel makes more comics and sells more actually points to Marvel being capable of creating more books their fans want and selling them. When a company is more popular, they can create more books. If they're popularity dies, they will create less books.
(So when fans claim that Marvel "only sells more books because they make more books," this truly points to the fact that Marvel is a more successful brand with fans and entertaining them)
These thoughts are in the back of every true Marvel fans minds. Always knowing that DC is inferior in general, but not sure how to express it.
They're popularity relies heavily on 1 character: Batman. By example, DC has grown his popularity into many successful books like: Batman, Detective Comics, Robin, Batgirl, Batwoman, Batman & Robin, Catwoman, Red Hood, Batwing, Nightwing, Birds of Prey, JLA, Batman: The Dark Knight, Penguin, & Batman: Earth One. All ONE characters spinoffs.
Marvel's success comes from multiple characters and their storylines, largely dependent on the likeability of: Avengers characters, X-Men characters, and Spider-Man characters. This well established universe of characters and stories provides a wealth of entertainment that month after month, more fans/readers show up for in mass. Marvel is a better company because more fans allow Marvel to be more successful than DC.
But if DC can't succeed after all this? Time to give props to the BEST comic book company in the biz. MARVEL, baby. Your Universe!
(This thread is for discussion on how the new DC sales initiative impacts the greatest comics debate, of which company truly is, the definitive BEST)