CBR: Rood & Wayne: DC Sales Exceed Predictions

[CBR News]

With over 200,000 copies for "Justice League" #1 and ten books rocketing past 100,000 in sales, DC's New 52 seems a major sales success as John Rood and Bob Wayne tell CBR how the company will adjust to demand and move forward.


Full article here.

[Karl O'Neill]

After JLA#1, another 10 titles over 100 thousand.

That's impressive alright.

[BeastieRunner]

After JLA#1, another 10 titles over 100 thousand.

That's impressive alright.

Which titles?

All I could find in the article were:

• Action Comics
• Batman
• Superman
• Flash
• Green Lantern

[CaptainBarbel]

From http://dcu.blog.dccomics.com/2011/09...-book-of-2011/

"JUSTICE LEAGUE is one of ten titles so far from DC COMICS-THE NEW 52 with print runs of more than 100,000 (ACTION COMICS, BATGIRL, BATMAN, BATMAN AND ROBIN, BATMAN: THE DARK KNIGHT, DETECTIVE COMICS, FLASH, GREEN LANTERN, SUPERMAN)."

[Karl O'Neill]

From the same article:

has seen orders of over 200,000 copies at retail while ten titles have passed 100,000 in sales including "Action Comics," "Batman," "Superman," "Flash" and "Green Lantern." DC trumpeted the news, noting that "Justice League" is the best-selling comic of 2011 on the whole and their best-selling title since author Brad Meltzer relaunched the same franchise in 2006. They also declared success on the digital front for the day-and-date methods that saw all issues on sale through iTunes, though those boasts came with less specific numbers.

[sethysquare]

Wow. okay, wanna play the guessing game? What will be the next title to hit 100,000.

We got

Superman
1. Action Comics > 200k
2. Superman

New Justice
1. Justice League > 200k
2. Flash

Batman
1. Batman
2. Detective
3. Batgirl
4. Batman: The Dark Knight
5. Batman and Robin

Green Lantern
1. Green Lantern

[maskedmanissue1]

That is impressive alright, but not entirely unexpected. Everyone knew that with a massive relaunch of #1's fans, speculators and new readers were all going to be buying them in boatloads. The question is: is it sustainable?

Frankly, given last week's pleasant surprises, I think I am a convert onto "maybe" if they maintain the quality of books like Swamp Thing, Animal Man and Detective Comics, while other books that have high initial interest (Action Comics, Batgirl) could also get much better beyond issue 1.

This could be interesting, and turn out way better for DC than I was originally giving credit for.

[sethysquare]

I'm gonna take a huge leap of faith and go with Aquaman being the next to hit 100,000

[Karl O'Neill]

Hawk And Dove was rumored to do really well.

[Rud]

Lol, too many titles starring Bruce Wayne and they will all sell over 100k.... there is no justice in this world, none at all.

[sethysquare]

http://www.newsarama.com/comics/dcnu...ve-110912.html
http://www.newsarama.com/comics/dc-t...ss-110912.html

These are 2 other reports and the first one with a similar interview with bob wayne and john rood

[superchick]

Lol, too many titles starring Bruce Wayne and they will all sell over 100k.... there is no justice in this world, none at all.

Makes you want to scream doesn't it? But the buyer wants what the buyer wants in the end. We can only hope they will see some of the more diverse aspects of the DCU through Batman

To add to this, add another to the reprint list. Paul Cornell tweeted that Demon Knights is already sold out at Diamond.

[Spidermaniac]

Not to be the cynic in the room, but Heroes Reborn blew up the sales charts in 1996, claiming all of the top slots the month it launched. The real test for the New 52 will be to look at numbers in 6 months, maybe a year, to see if sales settle in at top 20 numbers or descend to the pre-launch numbers (or worse).

[Den]

Not to be the cynic in the room, but Heroes Reborn blew up the sales charts in 1996, claiming all of the top slots the month it launched. The real test for the New 52 will be to look at numbers in 6 months, maybe a year, to see if sales settle in at top 20 numbers or descend to the pre-launch numbers (or worse).

That's not too cynical, it's a very realistic concern. The industry needs long term regrowth more than it needs a temporary shot in the arm. Still, this is good news at the forefront, stage one as it were. :)

What's more, for the first week, most reviews (IMO) vary from 'average' to 'great'.. and that's good. Very few flat out "it sucks". If that quality can be maintained, where the worst is merely 'meh', we've got an improvement overall.

We'll have to see how it goes, but I think a little cheering is forgivable :D

[Colin7]

Good for DC, but yeah, sustainability will be the test. And they referenced Brad Meltzer and how his JL sold like hotcakes. I hope that's not an omen that this Justice League will suck like his did too.