CBR: CBR's Publishers Roundtable: Sales & Strategy

[CBR News]

In the midst of soft sales, big media pushes by Marvel and the aggressive launch of DC's New 52 titles, CBR News spoke to the publishers of BOOM!, Dark Horse, Dynamite, IDW and Top Cow about making moves in a world dominated by the big two.


Full article here.

[jamie23m]

Intresting read.

[Mechano]

It is interesting to hear their thoughts on the time it will take for digital comics to become a significant source of revenue... I truly believe that this aspect is something that they can control, if they are willing.

The biggest detriments to digital right now are: not releasing digital on same day or even same month, not making the books more accessible (I wish the majority of publishers would get off of Apple's/Itunes' nutsack), and the price point.

As an individual who really wants to switch to digital, it is really hard to considering I would have to get my books a month late and at a 5-40% higher cost. Most $2.99 print books are only $1.87 each if bought through mailordercomcs...as opposed to $1.99-2.99 for the digital.

As far as accessibility, the lack of android support is frickin' ridiculous.

[md62]

Great article. Someday I hope one of the smaller publishers will generate a bigger market share & give BOTH DC & Marvel some serious competition like Image & Valiant did in the early 90's.

[ScotsScribbler]

IDW, Dynamite and Boom! are almost the same company, with maybe one or two original titles in each one. They all live off large numbers of licences derivative from old movies and TV shows.

They should just merge for more clout. It makes no sense to split the same market share and mission statement between 3 almost identical companies.

Dark Horse are definitely drifting in that direction. They carry a lot of licences and manga, and the only things that elevates them above the competition is Hellboy, BPRD and Creepy which are as good as comics get right now.

Bongo are doing good things that suit their studio, bringing in Sergio Aragones's Funnies to support their line with The Simpsons and spin offs.

I would love to read another Image interview.

[Monkey_Boy]

I would love to read another Image interview.

With who? Image is a collective who as company take little or no risk.

[Francis Dawson]

With who? Image is a collective who as company take little or no risk.

King City; Bulletproof Coffin; Orc Stain. I don't see Marvel or DC jumping to publish these titles.