I've actually really enjoyed Taylor51's attempts at objectivity with Loeb's work, and also his ability, as evidenced here, to enjoy just about anything put in a comic book (I keed, I keed, sir...I admire your positive attitude. After all, if you go into something planning to hate it, you very likely will hate it. At least twenty-five percent of what goes into an enjoyable comic experience is having the right attitude). I still think Ultimates 3, Ultimatum, and New Ultimates three of the more dissapointing comics I've ever read (although I was only ever excited for them before Ultimates 3 came out - at the time I was blissfully unaware of the depths of suckitude to which Loeb's writing had sunk, having only ever read him before on the wonderful Spider-Man:Blue. It quickly became apparent that he had consciously decided to write far less-intelligent, nuanced, mature stories in favor of...well, whatever you want to call what we got). It is true that, had I, say, never read an Ultimate Comic before, never read the reviews or heard the hype surrounding Ultimates 1 and 2, I would probably have enjoyed it as a good bit of popcorn action, taken it for what it was worth, and called it a day. However, as Plawsky points out, that was not the case; this was a continuation of the most mature, ground-breaking super-hero comic of the new millenium, and when viewed in that light (as you have admirably been able to do, but which for me is pretty much impossible) it becomes the ugly stepchild of the Ultimate Universe that many consider it to be.