CBR: Disney Fires Marvel Movie Marketers

[CBR News]

With an official excuse seeming to be redundancy of staff since the House of Mouse will now distribute Marvel Studios films, Disney has let go the Marketing execs who have worked on movies from "Iron Man" to "Captain America."


Full article here.

[Cyke]

Maybe this means better movie posters now (I'm looking at you, THOR). But it's interesting that the article brings up the possibility of simple work production being a cause, aside/along with redundancy. A project like the Avengers would generate enough hype on its own thanks to its very premise and media outlets like Entertainment Weekly and MTV, but if Disney wants a more controlled marketing campaign, there hasn't been much evidence of that in what we've seen thus far, aside from comic con appearances and that giant connecting-poster.

[Legato]

Isn't Marvel Studio's film's making money? So I dont see the reason behind this kind of shake up

[Comicbookfan]

I don't understand why these people lost their jobs. Marvel movies are well marketed and make tons of money. Would it not have been fine to just absorb that department into the larger Disney family and pick up some tips from these guys or something. I don't know.

[Babykhris]

Isn't Marvel Studio's film's making money? So I dont see the reason behind this kind of shake up

What company markets better than Disney. Marvel Studios was a small movie studio and so was it's marketing dept. Now Marvel has the Disney machine behind them and will give The Avengers film a major push.

[Babykhris]

I don't understand why these people lost their jobs. Marvel movies are well marketed and make tons of money. Would it not have been fine to just absorb that department into the larger Disney family and pick up some tips from these guys or something. I don't know.

Why keep dead weight when Disney has the best marketing dept in the biz.

[Legato]

What company markets better than Disney. Marvel Studios was a small movie studio and so was it's marketing dept. Now Marvel has the Disney machine behind them and will give The Avengers film a major push.

Like Marvel had no trouble putting butts in seats before this came along

[Maidman]

Excelsior! Your fired!

Nuff Said!

[SoopDawg]

Somewhere Terence Howard,Ed Norton, and Eric Bana smiles just a little

[Jordanstine]

It's business.

With Captain America being the last Marvel/Paramount venture, it's only natural that Disney will take the helm and market the rest of the Marvel movies themselves.

There's a reason why The Walt Disney Co. is the #1 largest media conglomerate in the world. Behold the power of Mickey.

Imagined if they had marketed a well known classic comic book hero Captain America like they did The Incredibles...

Captain America = $65.1M

The Incredibles = $70.5M (after inflation is actually $80.6M)

[PympMyQuinjet]

This seems unnecessary given the level of success that Marvel films have always had but I guess it makes sense to have Disney, the biggest media company in the world, market for the Avengers next summer. Its going up against some stiff competition considering the third film in Nolan's Batman saga.

I dont understand why they couldnt have just put the people who were in charge of Marvel's marketing in with the Disney marketers...

[hugh45]

Maybe this means better movie posters now (I'm looking at you, THOR). But it's interesting that the article brings up the possibility of simple work production being a cause, aside/along with redundancy. A project like the Avengers would generate enough hype on its own thanks to its very premise and media outlets like Entertainment Weekly and MTV, but if Disney wants a more controlled marketing campaign, there hasn't been much evidence of that in what we've seen thus far, aside from comic con appearances and that giant connecting-poster.

Also that Thor trailer was a little weak outside of SDCC.

[thwhtGuardian]

Getting rid of redundancies seems pretty self explanatory, I mean do the various other studious Disney owns have their own marketing departments?

[Babykhris]

This seems unnecessary given the level of success that Marvel films have always had but I guess it makes sense to have Disney, the biggest media company in the world, market for the Avengers next summer. Its going up against some stiff competition considering the third film in Nolan's Batman saga.

I dont understand why they couldnt have just put the people who were in charge of Marvel's marketing in with the Disney marketers...

Why keep the current team when the Disney team is better.

Same as why Disney cut ties with Boom Studios comic wise because Marvel Comics is better.

[kalorama]

This kind of thing is pretty much SOP when a company gets bought out.