First off, who cares if they pay and then complaign, it's not like you know you aren't going to like something before it happens. Final Battle wasn't one of the best RoH things i've seen, but me paying money for it doesn't negate my ability to say what i thought was bad. On the contrary, the fact that i paid money means i have more of a right to say i thought it sucked. Just like if i spent the time to watch Raw and ending up not liking it, i wasted my time.
And second, a lot of the time the people didn't pay for it and just downloaded it or streamed it on the interwebs. I kinda hate when a guy like, say, Bischoff yells at the fans for being too negative but still paying while buy rates on ppvs, ratings, and merch revenue drops every year.
If it's just a certain vocal group who thinks you suck, why are you all making less money?