It bugs me that Marvel doesn't use the colon. "ULTIMATE COMICS THE ULTIMATES" looks stupid without it.
I'm with you guys, though. In everyday conversation, I just say "Ultimate Spider-Man", and everyone knows what I mean. Here on the forums, I try to be a little more precise by using the full name.
I think the main reason the naming convention bothers me is that it forces me to think of the current USM series as the second volume of Ultimate Comics Spider-Man, as opposed to the third volume of Ultimate Spider-Man.




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