So we all know that the Ultimate Line in Vol 1 of the UU was simply Ultimate <Title>. In Vol 2 the series' were called Ultimate Comics <Title>, however they were still just branded as Ultimate <Title> in the Trade Dressings. Now in Vol 3, the series' are both called Ultimate Comics <Title> and are referred to as such in the Trade Dressings.
I get why they are doing it this way (so they can use the same series title name without resorting to the idiotic thing that goes on in 616 where most titles are on their 6th or 7th volume with the exact same name. Boy is that confusing... You say you wanna read Punisher #8 and there are like 5 different issues with that exact same title and issue #)... anyway, I digress:
What would you call the brand instead of Ultimate Comics? Assume you can't just call it Ultimate <Title> like it was before.
What about something like The Ultimate <Title>? Example: The Ultimate Spider-Man or The Ultimate X-Men.