I'm astonished at how irresponsible everyone at Marvel has been, Quesada included, in talking about Ultimate Spider-Man. They're all framing the issue of Miles Morales as something completely different from what it truly is. Forget race. Forget ethnicity. This is about a trend in Ultimate that has completely killed that series. It's about killing characters and acting as though they can be replaced. That wasn't mentioned at all. It was all
"Look! We've made a black Spider-Man! Pay attention to us! Get outraged! Give us some good press!" It's really dishonest and incredibly disingenuous.
The problem isn't Miles Morales. The problem is that he's replacing Peter Parker. And he isn't just replacing him. His whole involvement with Peter Parker is being completely contrived out of thin air. Miles never showed up before in Ultimate Spider-Man. He was never overtly effected by Peter at any point. There was no story showing him establishing himself in the Ultimate universe in the same way that Spider-Woman or Ben Riley had done. Out of nowhere, Marvel just creates him and the only way they can fit him into the Ultimate Universe is to essentially conjure a story out of absolutely nothing. You couldn't get more contrived if that was Miles's middle name.
I'll cite stories like All New All Different X-men. That was a major change in the guard and it infused diversity into comics. And the original X-men didn't have to be killed in order for it to happen. I tended up being one of the best comics of all time. So why is it that Marvel thinks it's necessary to kill Peter Parker in order for Miles Morales to be Spider-Man? It's completely asinine and shows a level of creative bankruptcy that is completely without excuse.
Joe used the word 'stunt' liberally. This isn't a stunt. It's a gimmick. A bi-racial Spider-Man is a complete gimmick in that they're not focusing on the story. They're just focusing on his race and that's just getting publicity. If Marvel really didn't care about it, they wouldn't have made nearly as big a deal of it. And if Miles Morales was really that good a character then he wouldn't have to leech from Peter Parker in the first place.
It's also worth noting that this is the second time Ultimate has relaunched. The first time after they killed so many great characters in Ultimatum, we had a similar gimmick. We had a replacement Wolverine. We had a replacement Daredevil for a while. We got a replacement Black Widow, a replacement Wasp, and a replacement Giant Man. Is it really that surprising that it didn't do as well the second time around? Now they're relaunching again after yet another big death event in Death of Spider-Man. Yet they have the gall to call this a bold new idea? It's not. It's stupid and it's asinine. John Byrne is right. It is creative bankrupcy. But Alan Moore said it best when he was talking about the DC relaunch,
"The entire world of comics seems to me, from what I’m reading in the proper newspapers over here, on the point of collapse. It seems that both of the major companies are going through some rather frantic thrashings as they try to retool their kind of flagging cosmoses by pulling the usual tricks, because, really, I don’t expect them to have any new ones."
I think it's incredibly ironic that Marvel, the company that coined the phrase with great power comes great responsibility, is being so irresponsible. They tried replacing Peter Parker in 616 with the Clone Saga. They tried replacing the many characters they callously threw away in Ultimatum. It's done nothing but lead to more gimmicks. It's a real shame that Ultimate is now the sandbox for dumb ideas like Ultimatum and replacement characters to flourish. Marvel is better than this. In the short term, the gimmick will get people talking. But in the long term, they'll find out that replacement characters and gimmicks don't sustain a series. Changing for the sake of change isn't change. It's stupid. Change is constant, but responsible change is productive change. There's no reason that Miles Morales couldn't have emerged in Ultimate without killing Peter Parker. Marvel did it for the shock value and the gimmick. There's no other way to look at it. They can pretend that it was done for the sake of the story. That doesn't make it any less a gimmick. If they can't see that from the perspective of their fans then they are completely irresponsible. I understand that they have a hard job, trying to satisfy as many fans as possible. But shocking fans and pulling lame gimmicks like this really doesn't work in the long run. New ideas don't have to come at the expense of old stories. Avengers, Gwen Stacy, and all those other stories that were mentioned didn't have to destroy so much to gain so little. In the end, it's irresponsible for Marvel to pull a gimmick like this. Quesada can paint it any way he wants. A gimmick is a gimmick. He and Bendis had great power over a great series and they completely abused it.
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