I would disgree on the flash races... or Crossovers in general. Back in ye old silver age,... (and Golden Age for that matter). Kids WANTED crossovers. Converstions like 'who's stronger... superman or Captain Marvel, or who's faster Flash or Superman dominated the playgrounds...
Heck they STILL dominate the Forums ;)
Sooooo Giving the customers the team-up THEY demanded isn't just a money grab...
Multiple covers, holagrams, prestige paper, death of the week, etc.. THAT is a money grab no doubt! But I know when I was a kid, I wanted as many Heroes in a book as possible!! It's why things like JSA and JLA became so popular.



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