Pretty much what it says in the title. I've noticed that quite a few of you advertise your blogs in your sigs(or the area where there would be a sig), and was wondering, what's your secret? I'm thinking of starting one up myself and wanted some advice for the pros.
What sort of stuff do you choose to write about and why? What's the trick to grabbing followers? How often do you post etc etc?
Oh and if you do have a blog, be sure to post it here so we can take a look.