I know that most folks here aren't really bothered about modern comics, but as someone who still buys a fair few new books each month, I have to say that I'm utterly uninterested in this summer's big Marvel event, Avengers vs. X-Men.
I picked up a free AvX preview comic from my LCS yesterday, which featured an introduction written by current Marvel EiC Axel Alonso and the crux of what he had to say was that you (the reader) can't afford to miss this event because for years you've always wondered who would win in a fight between Thor and the Hulk, or Wolverine and Captain America, or Iron Man and Spider-Man. He goes on to suggest, somewhat presumptuously, that your interest in answering such burning questions as these – and I quote – "defines you as a comic book fan."
I've gotta say that as someone who has been reading Marvel comics for the past 35 years or thereabouts, I am positive that I have never, ever wondered about that sort of stuff. Alonso's introduction just reinforces a long-held suspicion of mine that I'm not looking for the same thing from my comics as the majority of readers are (especially modern readers).
In addition, the AvX freebie comic also includes a few preview pages designed to entice the reader into buying the first issue of the mini-series. Unfortunately, the preview was genuinely made up of one of the dullest comic book sequences I think I've ever read. It really did not get me fired up in anticipation of the event at all. I think I'm gonna pass on this one.
In other news, bummer about Davy Jones from The Monkees, eh?