SourceAccording to Gary Marsh, President of Entertainment for Disney Channel Worldwide, "XD" does not "stand for anything" and was chosen simply because it looked "cool." Marsh notes that "the letter X has many cool associations" and that "the beauty of it is the audience can imbue it with all sorts of positive attributes." Coincidentally though, the name "Disney XD" was previously used as the name for an online media player and interactive web portal on the Disney.com website, which in that case stood for Disney Xtreme Digital. "XD" is also an emoticon for laughter.



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