CBR: DC Declares Digital Pricing For Relaunch, "Justice League"
As $2.99 new digital comics roll out, the new Geoff Johns/Jim Lee "Justice League" series will get a special $4.99 sales package offering readers both print and digital options for its first issue, which holds a $3.99 cover price.
You know, I gotta say I'm not mad at DC on the business end of things. I will probably check out the 4.99 digital/print bundle. I probably won't buy #2 (because I *am* a little less than excited about the creative side of things), but I'd be interested in giving this bundle concept a go.
But I'm saying I know people who already torrent their comics, and they have already been downloading them the day they come out. They get them digitally because they don't want hard copies to take up space, and they don't want to pay $2 to $4 for a digital copy that they won't even "keep."
So it comes down to the whole moral issue: Do users want to financially support the creators? Will they do so at any price? Is there a sweet-spot price that will convince them to buy legally instead of free torrenting? Is there a sweet-spot price that will convince new readers to buy at all?
So what I *am* saying is: These prices do not seem to encourage new or existing readers to pay for digital comics, especially since those comic scans are already out there (day-and-date) for free. (Unless you are a very moral person -- and that's worked out real well for MP3s, right?)
Like it or not, DC is entering into the same game that the record labels are in: competing with FREE. And based on these prices, I don't think they're going to successfully complete.
And, in truth, speaking for all the continuity buffs out there who feel that all the stories they've been following no longer "matter"... I don't feel particularly compelled to take the moral route with DC right now.
Anyone think the 4 week drop to 1.99 could hurt shops?
No more than spoilers here the day of do.
Most people are going to buy it the day it comes out either way. If someone waits 30 days to save a buck per book, chances are they have a fixed budget they are looking to stretch or weren't going to buy it in the store to begin with.
What is driving me crazy is the lack of platform info. DC had a ton of comics through the PSN (including Generation Lost, Batman Beyond, and DCU Online day and date already). Will these codes work for PSN and Comicology, one or the other, neither? Are they doing a new/different platform?
While I wasn't a fan of the small PSP screen, Sony is launching their S1 tablet later this year likely with some PSN functionality and I'd love to be picking everything up right through the PSN still.
I wish they would just come out on the digital platform info...