I'd rather get a 20 page $3.99 comic that is good than a 20 page $2.99 comic that sucks.
As a consumer, why wouldn't I be interested in the option of getting something extra for free? Even though it's the same book, I would have access to it even when my hard copy isn't nearby. It's a bonus for a book that I'm already paying for anyway.
For Marvel, they're building the digital fanbase. If readers start to use these free codes and they like reading comics on the digital app, there's a chance for them to continue using the app and buy more comics that way. It's the same reason stores give out free samples - to get people in the door.
But if you're just going to laugh at Marvel's practices and other posters' opinions on them, I'm not sure why you're still reading Marvel and posting on Marvel boards.
I like Ultimate Comics. - Read them with us!
I also buy: Captain America, Avengers, FF, New Avengers, X-Factor, among others
It's not like buying gas where you could get the exact same thing down the street for a few bucks cheaper, in this instance you get something completely different. There's a few issues from the DCnU that I enjoy, but at the end of the day Ultimate Marvel is where I stick. There's no comparison.
Digital sales are ruled by price, people forget that, thats why DC's "1 month goes by, the comic goes cheaper digitally" is a clever tactic, because the new audience truly does care about the price.
Also for DC, if you want the digital copy along with the printed copy you have to pay an extra buck for it. And what if you go to the store and all they have left is the issue that comes with the digital copy? You are now FORCED to pay that extra buck for something you might not even want. With Marvel, the FREE digital copy is just there whether you want it or not. Take it or leave it, your wallet is the same at the end of the day.
Also for you to treat the free digital copy as worthless is bad, the whole point is that Marvel is trying to find ways to justify their shitty prices, but it won't work, because unlike what Tom Brevoort thinks, people aint stupid.
Point is, it's not all based on the price. Besides, DC had to overhaul their entire line of comics to get where they are, and that pissed a lot of people off. Not only that, but the boost that DC was given will really be put to the test now because the initial "Holy Crap I gotta get on board while this is hot!" phase is over. I'm a new DC fan and I whittled them down from 18 to 4. I'm sure I'm not the only one. Heck, wyokid went from all 52 to a big ol' zip. DC might have a hard lesson to learn still, but we'll see.
Irrelevant since the sales got so much higher. Like Grant Morrison said it the best when he reinvented the X-MEN: Fuck the old fans, ge tthe new fans and the old fans will inevitebly come back. This can work with Miles Morales, but the story is so slow and the price is so high, the sales are just dropping with each month.Besides, DC had to overhaul their entire line of comics to get where they are, and that pissed a lot of people off.
Check the October sales.Not only that, but the boost that DC was given will really be put to the test now because the initial "Holy Crap I gotta get on board while this is hot!" phase is over.