This is true, the example of TV is a bad one, so you are right there. But the comparison with football you use isn't in your favor. A record keeps track of people's performance. It even takes into account injury and explains why a player's yardage was low, less wins, etc. Sales can't be compared to a football record. But when it comes to print, it is just not the same.
I cant stress this enough... Ahem...
The. Printed. Word. Is. A. Dying. Medium.
Its obvious people lost interest in Ultimate. The sales reflected that in 2005-2007. Loeb and Marvel concocted Ultimatum to garner interest. It didn't work. No one here who are still fans is denying that.
In the midst of this event was an economic downturn. People start dropping books. Ultimate is dropped some more because of an unimpressive event on top of that. Newspapers are going out of business. Magazines are going out of business. Comics sales for every title everywhere are low ((20-50%))
You are not wrong. ((I know you like the sound of that

))
But there is always more to it. Sales dropped because people lost interest? Initially, yes. Totally!
But after that, with the entire print media service in trouble, no one can make nor prove that argument and expect to be taken seriously. In january Amazing Spiderman #652 sold 50,052. Ouch. Ultimate spiderman #152 sold 33,481. Also ouch. And Wolverine #5, the supposed fan favorite around here, only sold 46,920. These are 3 books that sold almost double the amount regularly 5 years ago. The top selling book was FF4 #587 at 115, 448. 10 years ago I guarantee the sales for the last issue of "The first Family" wouldve sold at least 200,000 issues easy. But compared to the entire industry, they're all still doing fine.
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