CBR: "Cowboys and Aliens" Super Bowl Spot Debuts Early

[CBR News]

Director Jon Favreau has released the "Cowboys and Aliens" Super Bowl ad a few hours early, giving fans an advance glimpse at the sci-fi Western adventure.


Full article here.

[Mundungus]

This movie looks like a lot of fun.

[Tenacious_AA]

I'm soooo looking forward to seeing this movie.

[Gizmoduck]

It looks good, but a Super Bowl commercial needs to be bigger.

[CMBMOOL]

Interesting tease to the moive, I can't wait to hear more of it as it approaches it release date.

[Mia]

It looks good, but a Super Bowl commercial needs to be bigger.

I agree. I see nothing special about this movie. It just looks like your conventional little man takes on alien story that has been done thousands of times before.

[BrotherUnitNo_4]

Off topic - am I the only one surprised that there is yet another Fast and Furious movie?

[DarkWarriorBlake]

I agree. I see nothing special about this movie. It just looks like your conventional little man takes on alien story that has been done thousands of times before.

Really. Nothing about the wild-west motif seems ...somewhat unique?

[GRANT!]

Just your generic cowboys battling spaceships movie.

I thought the trailer was okay. The first teaser that took place at night was spookier and more interesting. I like westerns and I like spaceships so hopefully Fauvreau can make it all work.

[Sandinista]

haha..."generic cowboys and aliens film"...haha...if you can name two other films with the same subject matter I will eat the entire Cowboys and Aliens graphic novel.

That being said this was by FAR the best teaser in the Super Bowl. Amazing visual effects, actually "new" footage (I'm looking at you Thor) and a better idea of a what the film's about.

Jon Favreau should teach Joe Johnston and Kenneth Branagh how to cut teasers.

P.S. this movie get extra kudos for making what seems to be a good movie from terrible, terrible material.

[GRANT!]

Weren't there spider-droids in the original cut of the Wild Bunch?

[Tar22]

Jon Favreau should teach Joe Johnston and Kenneth Branagh how to cut teasers.

I'm sure a marketing team editor was responsible, not the directors.

[Moriarty]

i was gonna watch it just from the first trailer, but now with naked Olivia Wilde i must watch it! lol

[verslibre]

Olivia Wilde

That's it. Gonna see this.

This movie certainly won't be worse than Cap or Thor.

[Karl Cook]

It looks good, but a Super Bowl commercial needs to be bigger.

I don't know, perhaps it was down to cost? It costs $3,000,000 to advertise during the Superbowl which equates to $100,000 per second.
Another possibility is that, seeing as all the movie teasers were 30 seconds in length, maybe the teasers weren't allowed to go over 30 seconds.