Is DC 's power ranking to clear cut. Why must Superman be the absolutley most powerful for example?
I think the reason why Marvel has more success marketing their stable of characters as a whole is because their is more parody power wise between characters. Their is no clear cut "most powerful" at Marvel. Characters like Thor, Sentry, the Hulk, Doctor Strange are all about equal, and they all have different power sets, and they all can beat each other in any given battle. This is in stark contrast to DC who seems to have a standard power set for most of their heavy hitters and a far more ridged hierarchy. Superman, Captain Marvel Wonder Woman Martian Manhunter all have the same power set with minor differences here and there.
I think the ridged heirarchy appoach hurts many of DC characters (Wonder Woman and Captain Marvel for example) because those characters will never reach their full potential if Superman's supremecy is never questioned.