Heroes Reborn came about a year and a half after they began The Crossing (which was responsible for a significant decrease in sales. Most titles had been doing fine before the Crossing, and Harras, Kaminski leaving their titles). I might be wrong, but I don't think they planned anything with Heroes Reborn as their reboot button. Although a big fan of the period (and actually having fondness for the Crossing), I honestly beleive it was poor planning.
Peace



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