Surely they could at least bring in one of the movies heroes, so there would be some sort of reference point for the alleged "new readers".
As it is, you have Wolverine, an X-man, and Spiderman, both in movies but not in THE avengers movie. Then there's a bunch of people no movie goer will know or care about.
They might as well call the book "Movie goers, £$%^ off!", because that is the effect it's likely to have.
I suppose that if
Bendis is leaving, (and it seems to be taking a suspiciously long time for him to go), the book may well be cancelled or re-tooled to look like an actual Avengers team.
I suspect Secret Avengers to be nearly as bad for new readers, but at least there you have Hawkeye, and Cap to show it's an Avengers book.
It just seems weird to have all this publicity, all this attention from the enormously successful movie, and to willfully field this obscure unattractive (to movie goers) team under that name.
We know they are quite happy to piss off the comic book buying customers they already had, apparently they intend to continue that trend with any new ones the movie might bring in.
I can hear it now: "if you want Cap/Thor/Hulk/Iron man, you can always go watch the movie again, nobody can take that away from you"