I'm saying, I think people love to read something morrisonian when it has plenty of flash and bang in it. It's only afterwards they get pissed when they realised they missed so much hidden stuff.
A simple analogy would be:
You watch the Dark knight.
years later, You are re-watching LOST and one of your mates says to you, Hey look, it's Nestor Carbonel in LOST, He played the mayor in the dark knight!
What!!!!!! Nobody told me that!
Exactly, Nobody is supposed to tell you anything. You pick it up as you watch.