You have to understand though. Not everyone red the book a decade ago. People are enjoying and experiencing the TV show which has them also going and trying the books. I myself did not even know the books existed until they were teasing the show and I am over 35. It was not something that was on my radar.
So, to be upset with people because they are having probably the same emotional experience with the TV show as you had with the books a decade ago is "hipster-dickish" at best. To call it "ignorance" is also not cool because then you assume that everyone who doesn't know everything you do is somehow ignorant. There is way too much stuff out there to be well versed in everything. You should not get mad that people were not reading things the same time you were. It should make you happy that something you like is being enjoyed by a larger audience.
I know when I read the books about a month or two ago there were a lot of things I wanted to go the other way. Just becuase you had that experience 10 years ago does not invalidate the people who are having it now.
So have a little patience with the people who are just getting on board now and save the sighing and eye rolling for the book board.