As I kid I loved anything with superheroes in it, except, somewhat ironically, most comic books on the subject, but more on that in a bit.
I loved The Incredible Hulk and really loved reruns of the 60's Spider-Man cartoon as aired every afternoon on WLVI channel 56. I think it was the theme song that did it.
Anyway, Spider-Man on tv lead to Spider-Man in the comics. I even remember the first comic book I ever read, one of the rare truly clear memories I have of age four:
I liked Spider-Man just as much in the comics as on tv, but for whatever reason didn't find much to like in other superhero books, including the Hulk. In the years that followed I read a lot of Archie comics, Gold Key/Whitman comics back when you could get them in bags of four at the toy store or drug store, as well as the Disney Ducks, Harvey Comics, stuff from Marvel's Star imprint, reprints of EC Horror and Crime comics, Mad, Cracked, Ralph Snart and when I could get to a comic shop, stuff like Jon Sable Freelance, America Flagg, Grimjack and Ms. Tree.
Didn't get into superheroes in a big way until my late teens/early 20's but that phase only lasted a few years. By the time I stopped reading comics regularly I had dropped most of the superhero books in favor of Vertigo and independent stuff.
Now my comic reading is limited to the occasional TPB, including DC's Showcase volumes. Now that's what superheroes are all about, that classic silly Silver Age stuff. I love that junk.