But there's really nothing Rebellion can do about it, the Stallone movie is always going to be there like a cancerous polyp on the legacy of the franchise. The best thing they can do is carry on best they can and keep pushing the product. Another thing is very few stores carry any 2000 AD related products except for probably the Batman/Judge Dredd crossovers. It's a very niche line of products or so I'm gathering.
I've seen old issues of 2000 AD in bargin bins and even asked my local comic book clerk about them selling it and he replied "We stopped carrying it because it just didn't move."