CBR: Marvel Introduces Foilogram Covers on Ultimate Comics

**Sean Walsh** · 07-09-2009, 08:38 AM

http://www.newsarama.com/comics/0709...imateFoil.html

Marvel is pleased to unveil the special variant covers to Ultimate Comics Spider-Man #1, Ultimate Comics Avengers #1 and Ultimate Comics Armor Wars #1 utilizing the brand-new Foilogram cover treatment! Part foil, part hologram, these reflective covers will jump at you from shelves! Watch as Spider-Man’s webbing catches the light! Examine the intricate technology of Tony Stark! And, yes, that’s Captain America’s shield shining back at you!

Let the celebration commence! The '90s are back, baby! :rolleyes:

**CBR News** · 07-09-2009, 09:57 AM

Marvel unveils the special variant covers to "Ultimate Comics Spider-Man" #1, "Ultimate Comics Avengers" #1 and "Ultimate Comics Armor Wars" #1 utilizing the brand-new Foilogram cover treatment.

Full article here.

**Brother Justin Crowe** · 07-09-2009, 10:06 AM

In other news, Marvel unveils their desire for everyone to stop buying their comics.

**Clint"TCB"Barton** · 07-09-2009, 10:20 AM

"In other news, Marvel unveils their desire for everyone to stop buying their comics."
hahahahaha that was great!

**Darth Logan** · 07-09-2009, 10:50 AM

There's even a rep from Marvel saying "This is Marvel doing the nineties again." Did they forget that's when a lot of people stopped buying comics? BECAUSE of the craptastic foil and hologram covers?

**BeastieRunner** · 07-09-2009, 10:51 AM

Wow. I never thought I'd see the same mistakes repeated.

**editor28** · 07-09-2009, 10:52 AM

Wow, that just sounds lame, foilogram.
First they end the UU with Ultimatum, then the $4 price tag for the new books, now they are gimmicking the hell out of the reboot with this. Looks like they want the new Ultimate Comics line to fail.
Plus, how many of these, foilograms, do you think Loebs stuff will get?

**NickGuy** · 07-09-2009, 10:53 AM

"This is Marvel doing the nineties right," explained David Gabriel, Marvel Comics Senior Vice President of Sales & Circulation. "We're taking two of the most popular cover treatments of all time--foil and holograms--to create an all new kind of cover, as a 'thank-you' to fans who've been demanding this kind of variant!

no. nonononononononnono. NO!!!!!!!!!!!!!!

**artiepants** · 07-09-2009, 11:08 AM

Originally Posted by NickGuy

no. nonononononononnono. NO!!!!!!!!!!!!!!

this is what i was going to say.

ugh.

ugh.

ugh.

**Bevbos** · 07-09-2009, 11:21 AM

Wow, I've said almost nothing but kind words for Marvel for the past decade, but... foilgram?!? Are they really dredging up the 90s wholesale as a business practice? I thought the whole point of the Quesada administration was to get as far away as possible from the 90s...

**Beast** · 07-09-2009, 11:29 AM

Originally Posted by Darth Logan

There's even a rep from Marvel saying "This is Marvel doing the nineties again." Did they forget that's when a lot of people stopped buying comics? BECAUSE of the craptastic foil and hologram covers?

That wasn't the reason why. Clearly you need to do some research.

It's a silly argument anyone. Nobody is forced to buy variant covers. And some people them.

**VRaptorX** · 07-09-2009, 11:36 AM

EXTREME!

*cues the flashing words on the screen*

this is such a lame way to get sales.

**VRaptorX** · 07-09-2009, 11:40 AM

*smacks head*

The biggest "screw you" possible to an entire universe and it's fans. Raise the price, do mini series despite saying you would not and then try and do stuff from the decade you almost went bankrupt?

Can anyone make any sense of this?

**NickGuy** · 07-09-2009, 11:42 AM

are you freaking serious?

**JaybirdPN** · 07-09-2009, 11:58 AM

How could Marvel do this to us!? Why would they ever make a variant cover for a line-wide relaunch!? Why does Marvel hate their fans so much??? This is worse than the Clone Saga, One More Day, and Jeph Loeb COMBINED!! I'm quitting comics!!

Or it's just a stupid foil cover that no one is obligated to buy. Let's all take a deep breath. Vote with your wallets.