Whenever change occurs, there will always be those who will embrace it and others who will oppose it. Comic books, specifically in regards to the creative direction the publisher wishes to take, is no exception. And when it comes to the controversial nature of One More Day/Brand New Day in Spider-Man, the passions on both sides have run very, very high.
One of the ways proponents and critics use to either argue for or against a particular change in the status quo is to use sales estimates, specifically what the particular title was selling before the change to the status quo and what it was selling after the change took place. If the sales figures have improved, then the claim is that the change was successful and that more people are buying the comic because of it; if the sales decline, then it suggests that readers have not excepted the changes and that the change was unsuccessful. In this case, reasons for the new developments included making the series more accessible to newer readers and fixing something that was "broken," which explains why sales figures are cited more for this title than any other comic book.
Amazing Spider-Man is currently a unique case. Prior to One More Day, there was only one title of Amazing Spider-Man being published once a month, along with two other sister titles (Friendly Neighborhood Spider-Man and Sensational Spider-Man). After One More Day, the two sister titles were discontinued, and Amazing Spider-Man became the sole mainstream Spider-Man title, released three times a month. So how does one compare the success or failure of Amazing Spider-Man before One More Day to Amazing Spider-Man after One More Day?
Supporters of Brand New Day generally argue that Amazing Spider-Man since One More Day is a success based on the sales estimates for the following reasons: First that because Amazing Spider-Man was already read more by Spider-Man fans and that the comic now comes out three times a month, the combined totals all three issues of Amazing sell more than when it just Amazing and two separate sister titles. Likewise, they also cite that, in terms of rankings on the bestseller lists, all three issues of Amazing have consistently remained within the top 25 of all comic book sales every month. Finally, the figures being initially released are sales estimates based on dealer orders from Diamond Distributors, so these only measure the Domestic Direct Market for the initial printings.
Critics against Brand New Day, on the other hand, often argue that Amazing Spider-Man since One More Day has hurt sales. They argue that one has to judge the comic on an issue by issue basis, regardless of how many months it comes out, and from that standpoint, sales estimates for each individual issue have declined just below the levels they were during JMS’ run prior to event driven stories like the Other, Civil War, and Back in Black. They would also argue that while revenue is higher for the three times a month format than it was under the previous format, the level of readership has declined, and thus there are fewer people paying more money per month for a single title. Finally, with regards to ranking, they would often argue those are irrelevant and what should matter are the sales of the comics and how they compare to other comics.
To further add to the fun, there are disputes about the relevance of figures within the Pro- and Anti-BND "camps."
What does Marvel’s Editor-in-Chief Joe Quesada have to say about the debate?

Originally Posted by
Joe Quesada
The marriage was something that had always bothered me, even as a reader. For the longest time I had been thinking, boy I’d really like to undo this, and once I got the story, I said, hey let’s do it, let’s pull off the bandage. I knew that for a year or two we’d be dealing with online chatter but realistically the story hasn’t hurt sales. If anything, Spider-man is a more viable publishing entity today than ever before. But that’s part of the job of being a caretaker of these characters and making sure that they are there for the next generation.
Nevertheless, the debate rages on and will most likely continue to do so for some time.
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