
Originally Posted by
Joe Quesada
There are those that say that OMD was an editorially created project when, in fact, it wasn't. However, the marriage of Peter and MJ was an editorially driven project. It had nothing to do with what was really going on in the books at the time and came completely from the top on down to the creators. The bottom line: It was a stunt. How come no one in fandom mentions this?
Anyway, the Spider-marriage, as conceived, didn't have anything to do with the comics. Here's how it happened.
Around 1986, circulation on the Spider-Man newspaper strip had begun to drop. Concerned about this, an editor from King Features had a conversation with Stan Lee about what they could do to generate new interest in the strip to get it picked up again by more papers. Somewhere during the course of that conversation, they hit upon the thing that newspaper strips have done for years to drum up interest -- marry off the lead characters.
So, at a certain point, Stan called up Marvel and let the folks there know that he was planning to marry Peter and Mary Jane in the newspaper strip at such-and-such a point. At the time, Mary Jane wasn't even dating Peter in the series, but [then EIC] Jim Shooter, not wanting the comics to get scooped by the newspaper strip or whatever, decided that the publicity surrounding the marriage (there was talk of a faux wedding ceremony taking place at Shea Stadium to commemorate the event) and the fact that this was Stan made it worth doing in the books as well.
The lead-up to the marriage is ridiculously rushed, as the creative team needed to move Peter and MJ from not dating to getting married in something like three months. So one issue opens up with Pete on top of a building musing about his life and what's wrong with it, and suddenly clicking on the notion that he should marry Mary Jane. He ends up proposing, following her back to Pittsburgh and learning about her upbringing in three issues. And then the wedding takes place. While the creators all did the best they could with the schedule, it was about as unconvincing a block of storytelling as was possible, especially given the pains that the Spidey creative teams had taken over the previous two years or so to indicate that Pete and MJ were no more than friends.
And at the time, most of the reactions in comic book stores was very much like what we're seeing now: This is fake, this is artificial, it's just a blatant media grab, they've ruined Spider-Man for all time, etc. But again, all of this somehow seems to be missing from any of the arguments that I hear with respect to the validity of the marriage and how OMD should never had happened.
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