This pretty much pants the picture of what I thought Marvel (and probably DC) thinks of digital comics.
A panel discussion between Ira Rubenstein, executive vice president of Marvelís Global Digital Media Group, Dave Roman, cartoonist and associate editor of Nickelodeon Magazine, and Stuart Levy, chief executive officer of Tokyopop.
Via: Four Color ForumRoman: Most people I know and that Iíve talked to donít read books more than once. There is that collector mentality, but thatís a very niche comic book mentality that has to do with rarity and collectibility that will not exist digitally. The idea of a rare digital file may never really happen. So the idea of convincing somebody to pay for a book when so much reading online is freeÖthatís the reason newspapers are dying, because a newspaper would want to charge for their content Ė for like an editorial or something Ė but some blogger can do it for free, and for the most part people donít care.
Rubenstein: But Dave, I think thereís a difference. No one can write about Spider-Man or X-Men except for us.
Roman: I disagree.
Rubenstein: Those are our characters. How could someone else write another Spider-Man story?
Roman: Because fan fiction is becoming so powerful. Iíve seen the power of fan fiction. Working at Nickelodeon, there are people out there doing ĎAvatarí comics that are soooooo much betterÖ
Rubenstein: But thatís like saying YouTube is a real entertainment channel. Itís not.
Roman/Levy/like five people in the audience: It is.