In the wake of "Ultimatum," Jeph Loeb talks with CBR about renaming and relaunching Marvel's Ultimate line, but which characters survive that long remains in doubt.
Full article here.
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02-07-2009, 10:18 AM #1Mild-Mannered Reporter
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CBR: NYCC: Jeph Loeb on everything Ultimate Comics and "New Ultimates"
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02-07-2009, 10:26 AM #2BANNED
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Ultimate Comics Avengers
Ultimate Comics Ultimate Avengers
Ultimate Comics New Ultimates
Hunh???
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02-07-2009, 10:30 AM #3Assimilation or Death
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Oh, f*ck, you mean Loeb isn't over after Ultimatum ends? Damn!
That's right! Al Gore invented the internet, let's all go kick his ass!
I got your inconvenient truth right here, motherf*&¨%!
Donald M.
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02-07-2009, 10:40 AM #4Member
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Marvel feels like the Ultimates had become too much like the 616 so they are giving that universe its own 9/11 and going from there? Huh? Isn't that kind of what happens EVERY year in the 616 universe, only replace terrorists with skrulls, the hulk, mutants, or whatever else the new crossover theme is. And yeah, killing Captain America won't fill at all like the 616 books. Freaking ridiculous. Joe Q dropped the ball by not monitoring more closely what the writers were doing in their books. This all could have been averted if they had just stuck to the premise of the books and not let a few writers go off on their own tangents. You can't reboot and start over. It doesn't feel at all like what it felt like in the beginning and a Magneto apocalypse isn't going to change that.
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02-07-2009, 11:00 AM #5Junior Member
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My thoughts exactly. What are the damn titles?!
Originally Posted by americocaine
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02-07-2009, 11:04 AM #6Junior Member
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So the Ultimate universe is becoming too much like the 616 universe, and Jeph Loeb's answer is to make the Ultimate universe like the 616 univese used to be.
My God with logic like this I believe this man could bring about world peace. Genius.
Whatever happened to originality, atleast try Jeph.
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02-07-2009, 11:05 AM #7Member
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I actually think this is a push in the right direction. I'll be checking out the Ultimate Avengers, and New Ultimates titles for sure.
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02-07-2009, 11:06 AM #8Alpha Male
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Whether they intended to or not, they just killed Ultimate Marvel. It's now on borrowed time. I give it less than two years (except for Millar's book with all of the superstar artists).
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02-07-2009, 11:24 AM #9Junior Member
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It's like Loeb openly acknowledges that he killed interest in the Ultimate line, but then he doesn't want to take responsibility for it, do the right thing, and retire from comics forever. If you have to relaunch an entire line because one guy single-handedly destroyed it, don't give him a book in the relaunch!
The stuff he's talking about--the Ultimate universe having so much continuity that it deviates from its original purpose--is something I was bringing up years ago. I've always argued that there shouldn't be an Ultimate universe. Every book in the Ultimate line should be self-contained, with each new writer on a particular title being give the freedom to re-imagine the characters from the ground up. That is what the Ultimate line was originally about, right? It was about letting writers spin a new take on old characters and tell stories unburdened by decades of continuity. So why not fully embrace that model?
MAYBE Loeb could have produced something worth reading, or at least something approaching adequate professional quality, if he had been creating his own new take of the Avengers rather than attempting to continue where Millar left off.
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02-07-2009, 11:37 AM #10Junior Member
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I'm actually interested in how the new Ultimate Universe will play out. I'm exciting for a change.
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02-07-2009, 11:44 AM #11Doesn't Socialize
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Millar totally took it to Loeb.
"One thing I have noticed sometimes is that whenever something is successful – and this is at DC and at Marvel – then there's always a cheap, shoddy follow up by the wrong creative team usually. And then there's an even worse creative team to come and follow them. And then the thing just dies on its arse."
Ha!
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02-07-2009, 11:46 AM #12Member
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Single handedly killed the line my ass. That's just flat out bull.
All this random Loeb hate is REALLY getting annoying.Yeah, um, uh... In Blackest Day or Brightest Night... uh, watermelon, cantaloupe, yada yada... a superstitious and cowardly lot... with liberty and justice for all!
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02-07-2009, 11:54 AM #13Junior Member
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Waking up one morning and deciding, "I'm going to hate Jeph Loeb today" would be random.
There's nothing random about reading a godawful piece of trash that used to be one of my favorite titles and finding Jeph Loeb's name on the cover.
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02-07-2009, 12:03 PM #14Alpha Male
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Whatever. I'll read Millar's book and that's probably it.
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02-07-2009, 12:11 PM #15New Member
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Look, I'm not a Loeb-hater. But this article really put him in a bad light. He was VERY contradictory. This exchange particularly bothered me:
Loeb: But pretty soon, the line between what went on in the Marvel Universe and what went on in the Ultimate Universe became very blurred, and you didn't have that same unique quality that the Ultimate Universe had when it was first born. So that needed to be addressed.
So his answer was...
Loeb: Well, "Ultimates 3" took it out of the political arena and made it closer to what the Avengers originally were.
So, Loeb admits he was part of the problem in the Ultimate line of books.
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