I hope people read the message instead of just snapping to the title, because as a Hulk fan I just want to express something I fear is going to happen.
I am worried that Loeb is basically trying to write a "Joker" character for Hulk, in the way that Rulk just shows and starts causing havoc just for the sake of it to write interesting stories.
Meaning that in Loeb's run, we will never find out who or what Red Hulk his until some other writer takes over many years down the line and puts his spin on it.
My problem if this is the way to go is not the concept but the execution. The Joker (and others like him) are so well written and have so much of a contrast quirk that they stand out thus not needing for any background to make a dynamic interesting.
The problem with Rulk if they decide to go this rout is that as Loeb put it: He is just everything that the Green Hulk is not, to a tee. This just to me comes off as lazy writing. The Hulk has had some very good, well written villains and I think he not only deserves more of those but deserves better than this.
Uh...yea. Hope everyone understood my view weather you agree or not.