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I think "introducing" the characters in JLA hurt them as much as anything. Sure JLA was selling 70K+ but the book was a mess at the time and the cast was too big to properly introduce us to 10 new characters. And the recent forced tie-ins were still fresh in the minds of readers and this seemed like more of that. I think a separate mini or a series of one-shots would have been the way to go. They would have sold less than JLA but it would have served the characters much better.
Yes, the Red Circle ongoings were announced before the characters debuted in the DCU. What info DC used to determine this, I don't know. The fact that the RC debuts went from B&B to one-shots could suggest that response to the license was significantly positive. Perhaps, the same level of response to the Milestone characters did not exist. Or any number of licensing terms may have been the reason.
Last edited by BrianT; 09-06-2009 at 06:31 PM. Reason: Fixed sales numbers for Static Shock trade from 1900 to 1300
I can't buy the theory that DC decided that the Red Circle characters deserved ongoing series due to Straczynski's interest to them because he has no involvement in the ongoing series. They're all written by someone else. Wouldn't it have made more sense to see how the one-shots sold, THEN determine if ongoing series were warranted?
Last edited by DamonO; 09-06-2009 at 12:22 PM.
That said, it doesn't change the fact that there wasn't a positive effect on sales in books that had Milestone characters in them and that's what's relevant here.
And I have to believe that McDuffie's negative comments about writing JLA & firing are a contributing factor to why, outside Static in the Teen Titans, there's very little happening on the Milestone front.http://pwbeat.publishersweekly.com/b...les-june-2009/
10/2008: Justice League #26 — 77,353 (- 4.2%)
12/2008: Justice League #27 — 75,803 (- 2.0%)
12/2008: Justice League #28 — 72,728 (- 4.1%)
01/2009: Justice League #29 — 72,116 (- 0.8%)
02/2009: Justice League #30 — 69,710 (- 3.3%)
03/2009: Justice League #31 — 68,759 (- 1.4%)
04/2009: Justice League #32 — 66,021 (- 4.0%)
05/2009: Justice League #33 — 63,867 (- 3.3%)
Given Didio's comments, does this mean the "wrap up" story for the original Milestone run is no longer in the works?