CBR: Marvel's Pasciullo Embraces Change with TV Advertising

[CBR News]

CBR News spoke with Marvel's VP of Merchandising & Communications Mike Pasciullo Tuesday evening to learn what was behind the "Secret Invasion" television commercial and if we should expect more,


Full article here.

[Whitster]

Well, I suppose the question is -

"Who'd do the Skrull chick?"

[pimp1911]

The chin kills it for me. Lol.

[HopeLantern]

Well, I suppose the question is -

"Who'd do the Skrull chick?"

She's probably smarter than some of the one's I've dated in the past. I'd give it a whirl.

I guess the other question is... what the @#$% happens in Secret Invasion #8?

[Whitster]

Who knows, all the solicits that spin out of it are classified until after SI has finished.

[buckysinister]

I liked the ad, but embracechange.org just links you directly to the front page of the Marvel website, which has no really obvious Secret Invasion info. So... Good front end ad, poor backend follow-up?

[artiepants]

I liked the ad, but embracechange.org just links you directly to the front page of the Marvel website, which has no really obvious Secret Invasion info. So... Good front end ad, poor backend follow-up?

i'm getting the 'embrace change' mini site

[jediracer]

I don't know if any Marvel marketing execs will be reading this, but I must say that this is totally the wrong market to be advertising in. Minor league baseball?? Put your efforts toward advertising on G4 or during a WWE show. Do Marvel execs even know anything about their own market?! Sheesh.

[mauisunset]

No one has mentioned the obvious play off of the Obama 'Change' campaign (not to get political here.) I know McCain talks about change too, but I think that was in reaction to the success of Obama's tactics, his policies certainly don't scream change.

But seeing as Marvel is pretty willing to jump on whatever political bandwagon that seems to be hot at the minute, (Civil War, anyone?), this seems to be a pretty plain-faced dig against Obama. You could even read into it as "Change" being a manipulative spin word that's meaning is flimsy if not deceptive.

Just wanted to throw that in considering no one's mentioned it yet.

Does Marvel have any consistant political ideology (I know it'll be extremely centrist considering they'd hate to see a return to the bad old days of "Seduction of the Innocents, but I'd be interested to see if they consistantly leaned one way or the other, or, on the contrary, if any political commentary is simply a result of the creators on a title.

Thanks, all!

[DaeJi]

No one has mentioned the obvious play off of the Obama 'Change' campaign (not to get political here.) I know McCain talks about change too, but I think that was in reaction to the success of Obama's tactics, his policies certainly don't scream change.

But seeing as Marvel is pretty willing to jump on whatever political bandwagon that seems to be hot at the minute, (Civil War, anyone?), this seems to be a pretty plain-faced dig against Obama. You could even read into it as "Change" being a manipulative spin word that's meaning is flimsy if not deceptive.

Just wanted to throw that in considering no one's mentioned it yet.

Does Marvel have any consistant political ideology (I know it'll be extremely centrist considering they'd hate to see a return to the bad old days of "Seduction of the Innocents, but I'd be interested to see if they consistantly leaned one way or the other, or, on the contrary, if any political commentary is simply a result of the creators on a title.

Thanks, all!

Yeah.... no. There's really no connection to the Obama campaign and Secret Invasion's "embrace change" tag, unless you make one up. The Skrulls want to take over Earth and are trying to dope people into thinking that it's for the best of everyone. No Obama here.