...have a superstar artist on at least two of the 3 books
I am only buying Sensational Spider-Man for the McFarlane-esque art of Angel Medina, and the story's pretty good, but I lost interest in following Spider-Man when he became an Aven...err...a "New" Avenger.
Dan Slott needs to write Spidey somewhere regularly. He'd be my regular writer on Sensational Spider-Man. I would really go hard for Greg Capullo to draw the book. It would sell and it would be Capullo doing McFarlane even better than Todd does himself sometimes. Slott and Capullo on Spider-man = Perfect in every way imaginable! This is the "old school" and "nostalgia" Spider-Man series.
I'm glad that Peter David is writing Spidey again, and I hope he can produce another story as legendary as The Death of Jean DeWolff, but I'm not a real big fan of Wieringo's stuff. I would want each Spider-Man book to have it's own flavor. This would be the street crime series. I would want an artist for the job. Steve Epting would do an incredible Spider-Man crime series, but he's not allowed to ever leave Captain America. Pablo Raimondi would be nice.
Amazing Spider-Man would continue to be the flagship title with JMS writing it. It would deal with the most supporting characters. Jonah would be a regular presence. Marc Silvestri would be my first choice as artist, though I'd prefer him on something like Fantastic Four even more. David Finch draws incredible Spider-Man stuff, especially his version of the Black Cat. Mercy! I would definitely sell some comics. :D
What would you do if you were editor?