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  1. #1
    news editor andy khouri's Avatar
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    Default The Invisible Price Hike

    CBR's John Mayo looks at a mostly unnoticed price hike on a small number of Marvel titles and speaks with Marvel's VP of Sales David Gabriel to see what it all means.

    http://www.comicbookresources.com/ne...m.cgi?id=11114

  2. #2
    Member xarathos's Avatar
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    I noticed.

  3. #3
    Senior Member Crimson's Avatar
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    Sounds like it doesn't affect me, so thats why I didn't notice. It's a shame for those it does though.
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  4. #4
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    Okay, so the monthly comic isn't going to die.

    So when will they kill it?...and give us something better?

    As nice as monthly comics are, I'm a big proponent of comic magazines emulating Japan and their manga mags. (No, I don't mean big eyes and school girls, although that's fun.) Imagine getting one big book a week full of different comics? And imagine that every cliffhanger would be continued the next week? If they could do that with American production values (glossy paper and color) that would be fantastic and if the price is right I'd put out a good deal of money for books like that.

    But if they try to make all comics 3.99 then I'm going to strictly read trade paperbacks. They're relatively cheaper and they have no ads.

  5. #5
    BANNED The Shadow's Avatar
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    Quote Originally Posted by BADunn View Post
    But if they try to make all comics 3.99 then I'm going to strictly read trade paperbacks. They're relatively cheaper and they have no ads.
    And how long do you think that will last when they don't have the new issues to offset the trade costs? ;)

    The selling of new issues means the artwork and everything is already paid for when it hits trades... so the only costs for trades are the printing costs... everything else goes to the company and residual money goes to the creators.

    When there are no more monthlies... do you think Marvel and DC will just ignore all the advertising revenue they get now? Or will it end up in your trades?

    When Marvel and DC have to pay people for original work for direct to trades, do you think the price point will remain the same??

    Think about that when you quit monthlies and go to trades... the more expensive trade with ads is coming... it's just a matter of time.
    Last edited by The Shadow; 07-11-2007 at 03:18 PM.

  6. #6
    BANNED The Shadow's Avatar
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    What I don't get is the Canadian difference.

    As for the other group hit by this, the Canadians, I'm not really sure what to say about this. The exchange rate of $1 US to $1.25 Canadian for the direct market is a bit high. Yahoo.com has the current exchange rate $1 USD equaling $1.06 Canadian. But these things tend to get set and then ignored for a while which can result in people paying in currencies other than US Dollars getting penalized. This is particularly bad for Canadians since the Canadian price is printed on the cover, but I've heard similar complaints from people in other countries. Where it gets confusion is when you ask why a different exchange rate is used for the newsstand channel. That rate is $1 USD equaling $1.43 Canadian. That is an 18 cent difference per US dollar. That copy of “Ultimate Fantastic #43” that can be bought for $2.99 in a direct market comic book store in the USA would cost $3.99 at a newsstand in the USA. In Canada, that same comic book would cost $3.75 Canadian at a direct market comic book store and $5.75 Canadian at a newsstand. That is an increase of $2 Canadian for copies sold through Canadian newsstands. This penalty for Canadians is highly ironic since most comic books are printed in Canada.

    On the Canadian price increase, Gabriel said, “Canadian prices are different based on feedback from the different retailers and buyers for comics...newsstand buyers look for different pricing from direct market retailers in Canada. Those could become the same very soon.
    I included the last part because it's almost a JOKE. A pathetic joke.

    There's a 0.06 cent difference between the US and CDN dollar... yet Canadians are snagged $2.00 more in some cases??

    A $2.99 US comic should be $3.18 (heck, round it up to $3.25 for ease) yet we pay $3.75!!!

  7. #7
    Porn Addict paulski's Avatar
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    Quote Originally Posted by xarathos View Post
    I noticed.
    Yeah, and he ain't the only one. Trust me, it ain't that invisible. I've been bitching about it for many months. :evilangry

    Quote Originally Posted by The Shadow
    And how long do you think that will last when they don't have the new issues to offset the trade costs?

    The selling of new issues means the artwork and everything is already paid for... so the only costs for trades are the printing costs... everything else goes to the company and residual money goes to the creators.
    The man speaks the truth. A lot of readers don't understand that the monthlies subsidise the cost of trades enormously (and vice versa to some degree). No more monthlies? The cost of trades will immediately spike, probably at least 50%. I actually think trades are overpriced considering it's their second bite of the same apple and most of the money earned is pure profit.

  8. #8
    Cat smells like fish StoneGold's Avatar
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    Quote Originally Posted by paulski View Post


    The man speaks the truth. A lot of readers don't understand that the monthlies subsidise the cost of trades enormously (and vice versa to some degree). No more monthlies? The cost of trades will immediately spike, probably at least 50%. I actually think trades are overpriced considering it's their second bite of the same apple and most of the money earned is pure profit.
    Except then the business would be geared towards creating trades. It's not as if Marvel would be functioning on how the trade market works today. Because presumably, the people who now only buy monthly books would be picking up the trades.
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  9. #9

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    If it goes to 3.99 a comic. I guess I'll have to be more particular about what I buy.

  10. #10
    Veteran Member DDM's Avatar
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    I expect the price to go up across the board on all comics soon. The New Avengers & Ultimate Fantastic Four is just the beginning...

    I'll just cut some comics my Marve list when it happens...

  11. #11
    Avengers Member reddog's Avatar
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    This Industry is eating itself. Diamond is killing comic shop owners, and it is just excepted. We comic fans are not helping considering how whiny we are. I would be happier with a cheaper paper since I care more about story than I do pretty pictures on glossy paper.( I grew up on seventies and eighties books) Retailers need to come together and really force diamond and the publishers to change. They also need the readers in that fight. My local comic shop can not compete without making ridiculous mark ups on their merchandise, which is ultimatly unfair to the consumer. The industry needs Comic book shops but you would have to out of your mind to open one in this market unless you had an obscene amount of diposable finances.

  12. #12
    Sarah Kerrigan Zerg Queen Kyle_Ion's Avatar
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    Default The Invisible Price Hike

    yeah I noticed the price hike too, cause I was at my comic book store and he was telling a customer besides me that he raised the prices on comic book stuff. But i'm not sure about the other merchandise he has, He sales baseball cards, magic cards, dnd books, yu-gi-oh cards, But the most of anything he sales is Comic Books.

  13. #13
    Junior Member CaptainMech's Avatar
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    if it goes ot 399 i think i will jsut read the ultmate titles

  14. #14
    X-Gene Positive cookepuss's Avatar
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    Default NOT Newstands only

    Am I the only one that noticed that Uncanny X-Men #488 was also $3.99?

    I forgot to pick it up last week. I went back today to snag my copy. WHAMMO!! $3.99. Diamond had clearly listed it as $2.99. Having read this article, I went back to check the cover for the newsstand marker. None. It was listed as being for the direct market.

    If Marvel's selling this hike as a newsstand only thing then they're trying to sell us a load of bull. IMHO at least. If most of the comic sales are done in the direct market, which would account for a newsstand hike, then what's the explanation for the hike on a direct market version of a book like Uncanny X-Men? Have sales dipped so low that they've increased that book's price too? It can't be because of the increased page count for the "Endangered Species" storyline since this week's X-Factor contained part 3 of that story and the price remained $2.99.

    Marvel's own site listed Uncanny #488 as $2.99 also, just as a side note.

    Marvel's up to something funny and I'm not laughing. A $0.25 price increase is doable. Even $0.50 price increase might also be tolerable, if a bit annoying. A full $1 increase is just wrong. That's darn near 33% of the book's previous cost. NOT reasonable at all.

    People, check your books to see if they say "newsstand" or "direct". If you paid $3.99 for them, but expected to pay $2.99 you should know what "version" you're getting. If Marvel's claiming that the affected books are only newsstand and we see direct market books also being listed with that 33% increase.... Let's just say that dark times are ahead for the industry.

    Even a lower selling book like Ultimate X-Men has got to sell more than a small press book like Super Teen Topia. I don't necessarily buy their excuse, even taking into account the newsstand market.

    I don't know about you, but this is crazy beyond belief. My monthly comic budget is already a whopping $200. I simply cannot imagine pushing it to $267. I won't do it. I'll just drop stuff or ignore their "event" books - which are more or less becoming less event-y and more regular.
    Last edited by cookepuss; 07-11-2007 at 09:31 PM.

  15. #15
    X-Gene Positive cookepuss's Avatar
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    BTW, I just read that the Uncanny X-Men #488 price of $3.99 was supposedly a misprint. A notice was apparently issued by Diamond stating this to be the case. Does anybody really buy that? Sounds a little too odd to me. It sounds as if Marvel's secretly testing the waters. The wouldn't be the first company to do such price testing. (We've all seen those Amazon.com tests.)

    If it was indeed a mistake then I'm pretty pissed that JIM HANLEY'S UNIVERSE in Manhattan, NY pocketed that extra $1 instead of charging me the correct amount. Either their people just didn't read the Diamond memo or they were pulling a fast one.
    Last edited by cookepuss; 07-11-2007 at 09:39 PM.

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