The new book looks like it could be a fun read.
I must say, rather than thinking it odd you pushed it in the column, I thought it odd that I read reviews of it before hearing it mentioned in the column - with Robocop, Mortal Souls and My Flesh is Cool, they were mentioned well in advance.
However, why aren't very any plans for a trade?
Personally I only buy trades, as singles cost too much given the exchange rate, they don't sit on my bookshelf, and I don't like waiting a month to read the next chapter (I don't watch TV shows I like a week apart either, I wait till they are on DVD).
It seems a bit silly given that a crime book would have much more potential to catch on in a book shop than in a comic shop (as IDW said about the CSI books).
It really has reduced the chances of me picking it up, and I quite like your crime books.